EthOss at AEEDC Dubai 2018
EthOss Regeneration Ltd has signalled its continued global success after agreeing a series of new distribution deals in the Middle East.
The Silsden-based company brought its primary product, EthOss, a synthetic bone graft solution for dental implantology, to the Middle East, North Africa and South Asia (MENASA) region for the first time at AEEDC Dubai 2018.
AEEDC Dubai is the MENASA region's biggest dental show and second biggest in the world, attracting more than 50,000 delegates from 130 countries over three days.
At AEEDC, executives from EthOss agreed a deal with a distributor to cover Jordan, whilst also meeting with partners from the UAE, Lebanon, Turkey, Egypt, Saudi Arabia, Kuwait and Kenya.
This latest market expansion of EthOss follows the company's rapid growth and use of the technology across Europe over the last two years.
EthOss has already proved popular with dentists across the world due to a number of benefits to both end-user and patient.
Dr Paul Harrison, managing director of EthOss Regeneration, said: "This was our first experience of discussing EthOss with partners from the MENASA region and the response has been phenomenal.
"From end-users to distributors, we had consistent feedback about the benefits of being able to use an ethical synthetic material, as well the advantages EthOss provides.
"We have already agreed distribution partnerships covering several markets and we're now looking forward to satisfying the growing demand for EthOss® in dental markets across the MENASA region."