Toby Nye with his Dad Simon, unveils Leeds Bradford Airport’s updated brand, Yorkshire’s Airport.
The airport has announced it is to be rebranded as 'Leeds Bradford: Yorkshire’s Airport' following its multi-million pound redeveleopment.
Following the appointment of a new chief executive, new ownership and with a number of exciting changes to the terminal all now well underway, Leeds Bradford Airport has taken the decision to rebrand.
To match its ambition of creating a hub that matches the needs and requirements of the region it serves and the surrounding area, Leeds Bradford: Yorkshire’s Airport will now be displayed throughout the terminal.
Five-year-old Toby Nye, the little boy who has captured the hearts of Yorkshire following his battle with neuroblastoma, did the honours to officially switch on the new signage emblazoned on the front of the terminal roof.
As part of the celebrations, the region’s largest airport also showcased the first part of its terminal redevelopments, including brand new purpose-built lounges. Featuring runway views, The Yorkshire Lounge, The White Rose Suite and 1432 Club will replace the current Yorkshire Premier Lounge.
The unveiling of the new lounges follows the opening of a brand new Cabin Bar and Beer House while the Saltaire restaurant has been completely overhauled. Works on a brand new Starbucks coffee shop and additional retails outlets are set to commence in the coming weeks.
Airport chief executive David Laws said: “We want the people of our thriving region to get behind their airport and help us move forward.
“We are delighted to offer our passengers even more choice in our departure lounge, as well as improved facilities for business travellers. We hope people will see this as the start of things to come for this airport.
“Our brand refresh embodies our vision to become Yorkshire’s airport of choice and to provide an airport our passengers can be proud of. As the development of LBA continues we hope to continually keep improving the customer experience and ensure our passengers feel welcome.
“We are investing in staff training to ensure we offer a warm ‘Yorkshire welcome’ to all of our passengers, as well as continually improving our special assistance offering to help passengers with reduced mobility and hidden disabilities.
“The more people use this airport the more successful we can be. Work continues to improve our route offering for both business and leisure services and we hope to have more exciting announcements in the near future.”
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