Lee Kenny is the CEO of Digital Renovators and Digital Jumpsuit. After jumping into entrepreneurship in 2010, he’s learned his staff are his most valuable asset.
What does your role include?
My primary role within the business is sales and all that encompasses. From lead generation, to sales strategy, what we provide to our clients and how we make it unique.
As a manager, I have to lead our design and accounts teams, monitoring that we’re delivering on our promises, as well as thinking how to integrate new products in to our existing packages.
What is it the company does?
Digital Renovators is a web design company built by people who’ve been on the receiving end of bad web design companies. Our focus is on tackling the major problems we’ve experienced in the past, which are that websites are often too expensive, take too long to make and are impossible to change. Our websites are often the cheapest on the market, and are turned around in a matter of days. Each website comes with an instructional video on how to change any of the settings, as well as adding and removing content.
Digital Jumpsuit is an add on to Digital Renovators, and works to provide visibility for the website you’ve made (or your own existing website). We specialise in Search Engine Optimisation, as well as paid online visibility such as Facebook Advertising to drive revenue to businesses.
Give us a brief timeline of your career so far – where did you start, how did you move on?
I initially wanted to join the army at 16, but failed my medical. A careers officer in my hometown of Halifax advised me to go in to sales. I worked at the travel agent Lunn Poly for six years, becoming the youngest manager in the country before working as a tour operator at Billingtons.
After that, a colleague set up one of the first shopping channels in the UK, Shop America, and invited me to join him. After working for around seven years in the TV industry, I become head of online for JJB sports, before eventually leaving in 2010 to go on my own as an entrepreneur.
What do you believe makes a great leader?
I think a great leader is someone who’s positive and enthusiastic. You shouldn’t have a filter for what can’t be done, so always try things that you think other people wouldn’t.
Another thing a leader must focus on is development of their team, and not just themselves. Your staff will always be your most valuable asset, so work on their improvement as much as you can.
What has been your biggest challenge in your current position?
I think it has to be delegation. As most entrepreneurs will tell you, it’s difficult to let go of things sometimes even when you’re incredibly busy!
How do you alleviate the stress that comes with your job?
I’m a big believer in the law of attraction, and if you’re stressed and angry you’ll just invite more stress and angry in to the workplace. I like to constantly revisit our goals, as it’s very rewarding to see how far we’ve come. I’m happy to say that I genuinely love my job, and work in general, but it’s nice to take the edge off sometimes with golf and the gym.
When you were little, what did you want to be when you grew up?
I always wanted to be a Policeman!
Any pet hates in the workplace? What do you do about them?
Negativity is a personal pet hate of mine. You should always encourage people to see things positively, not participate in negative thoughts. Positivity breeds more positivity!
Where do you see the company in five years’ time?
Our goal is to be one of the UKs largest web design agencies, but retaining our original roots. Our customers come to us for our affordability and fast turnaround, we can have a website built and live in a matter of days, that needs to be our focus no matter how big we are.
What advice would you give to an aspiring business leader?
It’s important to recognise when failure is coming and to fail fast. Too many people try to get things perfect, or hang on to a product or business that isn’t going to survive. Don’t expect failure, but lean in to it and move on to the next thing.
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