Leeds-based strategic and creative brand consultancy, Propaganda, have expanded their offering through the introduction of a new digital team.
Since the new team was established it has enabled Propaganda to provide more diverse and integrated support for client. In just eight months, the team has grown considerably, now with six team members, generating additional fee revenues of over £500,000.
The development of the digital team began at the end of 2017, with the appointment of James Winfield as digital director, having worked closely with Propaganda in his role as digital director at Illamasqua. James boasts a wealth of experience, with over 12 years in the industry.
Recent senior hires have included Govinder Rayt as developer, and Lucy Callaghan as digital marketing manager. Lucy has worked at a number of Leeds-based agencies including Hatch and Creative Race, and joins Propaganda from retail business Highstreet TV, where she was social media manager.
Laura Kynaston, managing director of Propaganda said: “It’s an incredibly exciting time for Propaganda, and the development of our digital offer truly bridges the gap between brand development and the full digital marketing mix. The unique combination of hands-on experience driving ecommerce results and the branding expertise of our team is proving transformational for our clients - driving results and revenue growth for them, as well as Propaganda itself.”
Clients currently benefitting from Propaganda’s digital offering include athleisure brand Gym King, leading make-up school Glam Candy and property business, The Parklane Group. The digital team are currently undertaking projects focussing on website development and support, email and social media campaigns, paid search and affiliate marketing.
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