The Recruitment Crowd (TRC) has invested in a new marketing automation platform from Force24 to fuel the next chapter of its growth.
With existing sites in Leeds and Manchester, TRC is gearing up to expand into the Midlands with the opening of a new office in Birmingham in October.
TRC will utilise the new marketing technology to help generate a pool of clients and candidates in the Midlands area.
In the last three months alone, use of the platform has led to candidate uplift of more than 15% and contributed greatly to the securing of major new clients. The goal is therefore to expand the business by adding additional 20 consultants across the three offices over the coming year.
CEO Luke Fowler said of Force24: said: “I was very impressed with the knowledge, passion and technological capabilities of this Leeds-headquartered company.
“They took time to understand our business, and the potential for their bespoke solution to support our growth was extremely evident. Their grasp of GDPR compliance also gave us complete confidence that our ongoing marketing efforts could continue successfully, and ethically.”
TRC will initially use Force24’s strategic email marketing elements and will then move on to create campaign-specific microsites that they can bring to life themselves in as little as 10 minutes.
Force24’s own marketing experts will be on hand to assist with this. Luke said: “Whilst many organisations may invest in a system like this to support one strand of their business activity I see Force24 becoming the integrated communications backbone of company-wide daily life.”
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