Halfords bespoke display
Leeds digital solutions provider UXG has completed a 400-store nationwide project for leading motoring and cycling retailer Halfords, following a significant investment.
Halfords’ investment comprises bespoke retail play tables and gondolas which allow customers to interact with the latest car tech products including newly released car reversing cameras and dashboard cameras.
With 460 stores in total, the retail displays have enabled Halfords to introduce new products to 90% of its UK store portfolio in less than a month. Halfords recently announced that like-for-like sales rose by 2.8% for the 20 weeks to August 17, driven partly by new product ranges.
UXG designs, manufactures and installs bespoke digital, LED and retail solutions for branded environments. In September, the company announced it had expanded into a 14,000 sq ft design and production facility and increased its headcount by a third to 29.
Halfords' relationship with UXG extends back 23 years to 1995, during which time the digital solutions provider has completed multiple successful projects for the retailer.
Commenting on the investment, Halfords' group property director, Paul O’Hara, said: “Customers have high expectations of our products, services and the in-store experience we create. This latest investment in informative and interactive displays is helping us showcase products to our diverse range of customers, allowing the Halfords brand to develop and maintain its strong market position as well as improve the stores' visual appeal.
“It’s also vital for us to bring new products to market quickly, and UXG’s speed and professionalism meant that we were able to install the displays within less than a month at over 400 stores across the nation. It’s their impressive ability to be both innovative and reliable that keeps our relationship strong.”
Leeds-based UXG is a full-service solutions partner which enables retailers to differentiate through impactful interactive and experiential in-store environments. It also counts retail group Sports Direct and electricals and technology group Dixons Carphone among its clients.
UXG’s senior account manager, Nick Metcalf, said: “Halfords knows the importance of continually innovating, investing and creating engaging retail environments. It’s this which will continue driving footfall, engagement and sales.
“Our long-standing relationship with Halfords is down to the fact that we fully understand their business and their sector, and we help them realise the potential of digital and retail solutions. UXG continues to enjoy a strong reputation as a full-service retail partner, and we look forward to working more with the team in future.”
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