Munir Mamujee talks to BQ about why he founded m2r Education 18 years ago, the lessons he learned and where he hopes to see the business in future.
What is it the company does?
We are an international education recruitment firm, supplying teachers, trainers and lecturers to schools, colleges, universities and private language institutes across the globe.
Describe your role in no more than 100 words
I am the owner and director. I am primarily responsible for business development and looking at our marketing strategy whilst getting involved in larger projects.
How did you come to do the work that you do?
I worked in recruitment for three years prior and the owner decided to shut the business, so I set m2r up as a one-man band in 2001 and the plan was only to do this whilst I found a job. That was 18 years ago… Obviously, I never did find that job!
What has been your biggest challenge in your current position?
Navigating the business through two recessions. We nearly went bust and had to reinvent ourselves to keep up to speed with an ever-changing market.
Where do you see the company in five years’ time?
Still growing with an even greater global footprint, which will include more coverage in Africa and also Latin America and the Caribbean, working with more schools, colleges, etc. too.
Why did you take part in Digital Enterprise or Digital Knowledge Exchange?
We exist in an online world and I wanted to hone my skills and ensure we are doing everything we can do to showcase our business and service. I am passionate about digital technology too.
What has the Digital Enterprise or Digital Knowledge Exchange done for your business?
It has given us greater skills and confidence when using social media platforms, allowed us to fully utilise video, which in turn increases client engagement and our online reputation. We understand how to promote ourselves and have learnt some excellent tips and tricks along the way.
What advice would you give to an aspiring business leader?
Don’t give up. Keep going, listen to your peers and be fully focused and committed.
What do you wish someone had told you when you started out?
It’s going to be really, really hard work and the rewards will come, but be prepared for the tough times too. I am very driven and want to be the best so when (every now and then) the wheels fall off, you have to be resilient to get back up and go again.
Why would you recommend Digital Enterprise or the Digital Knowledge Exchange
Very much so, it’s an excellent resource and we have benefited greatly.
If you liked this post, please share with your friends and followers. If you are interested in digital, why not check out the Digital Enterprise Top 100, a major initiative to identify those companies that are setting an example for others to follow within the world of digital transformation.
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