Bethan Vincent, head of marketing at Netsells, talks to BQ about the company's aims for the future, managing Imposter Syndrome and looking after employees to retain top talent.
What is it the company does?
Netsells is a multi-platform digital agency based in the heart of York.
We help startup, scale-up and established businesses succeed by developing innovative technology solutions through long-term partnerships.
Our award-winning team works across web and mobile, delivering projects for clients including the NHS, Uber, Hiscox, Jaguar Land Rover and CPP.
Describe your role in no more than 100 words
As head of marketing, I am responsible for leading our marketing and communications activities, alongside providing strategic support as part of the senior team. A lot of my day-to-day work involves planning and executing campaigns, measuring performance and helping develop and amplify Netsell’s unique company culture. We are also currently undergoing a rebrand, which means there’s a lot to be done at the moment!
How did you come to do the work that you do?
I graduated in 2013 with a degree in history and no clue about what I wanted to do. I found my way into tech and marketing through running my own business, where I learnt to build, manage and market my own e-commerce store. Alongside running the business I also developed several other ventures, including my own small marketing agency and ethical certification. All of this experience led me to a marketing manager role at a cloud computing company, which I left this year to join Netsells as their first head of marketing.
What has been your biggest challenge in your current position?
Like most people, I definitely have suffered from Imposter Syndrome. When you’re working with a high density of extremely talented people, believing in yourself and your own abilities can be a challenge. However, you have to remember that you’re in your role for a reason and that when you’re faced with the unknown or a gap in your skills, it’s just an opportunity to learn and grow, not a personal failing.
Where do you see the company in five years’ time?
We’re aiming to be globally recognised as the most innovative and reliable technical partner for complex bespoke development.
We are currently investing heavily in talent and expertise here in York to compete on the worldwide tech scene in order to do this.
Alongside providing our clients with exceptional development resource, we also want to be known locally and nationally as an employer who really cares for, develops and nurtures their employees. After all, we can’t get to our five-year goal without them.
Why did you take part in Digital Enterprise or Digital Knowledge Exchange?
We recognise that the digital skills-gap is primed to have a huge effect on our business and we want to ensure that we have the talent and expertise required to attract and train a diverse range of candidates. We believe that through working with other organisations and businesses, we will collectively ensure that the north remains an attractive place for digital talent to find fantastic career opportunities.
What has the Digital Enterprise or Digital Knowledge Exchange done for your business?
Alongside providing support, the Digital Enterprise scheme is a fantastic network for connecting with other businesses in the region.
What advice would you give to an aspiring business leader?
Take time to seriously build your network and work out how you can add value to others. Everyone remembers someone who helped them or gave a useful insight - it’s one of the best forms of marketing!
What do you wish someone had told you when you started out?
You don’t need to know it all, you just need to be willing to roll your sleeves up and do a bit of a little digging to find an answer.
Why would you recommend Digital Enterprise or the Digital Knowledge Exchange?
To compete effectively in the 21st century, all businesses need to be considering how digital technology can assist in making things faster, easier and better for customers.
You can’t ignore it. However, the technology landscape can admittedly be complicated and difficult to navigate. Having access to events and mentorship through the Digital Knowledge Exchange ensures that anyone, regardless of technical ability, has access to genuine support and advice.
If you liked this post, please share with your friends and followers. If you are interested in digital, why not check out the Digital Enterprise Top 100, a major initiative to identify those companies that are setting an example for others to follow within the world of digital transformation.
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