Following a rapid period of growth, yboo, the Huddersfield-based tech start-up, is set to appear on BBC’s Dragons’ Den.
The mobile comparison app will be trying to impress the Dragons, seeking a £250k investment for a 2.5% stake in the business, on the episode set to air on 18th August. CEO and Founder Martyn Gould will face the famous Dragons, encouraging them to join yboo’s mission to create a better and more transparent marketplace for consumers. They will get three minutes to pitch their idea to the five millionaires, who have recently been joined by entrepreneur Sara Davies, founder of worldwide crafting company, Crafter's Companion.
Martyn Gould, CEO and Founder of yboo, commented: “We’ve had an incredibly exciting year so far. Not only have we relocated offices to a larger premises in the centre of Huddersfield, helping us to attract new talent and work more collaboratively, launched our Insights Portal, partnering with major mobile operators to bring them insights into consumer behaviour, but we’ve also received investment from Australian technology accelerator Black Nova, their first partnership with a UK based business.
“Dragons’ Den provides us with a chance to pitch yboo to five of the UK’s leading investors, but also demonstrate to consumers exactly what our business is about. We can’t wait to see what people think and hear all the feedback once the episode has aired.”
yboo is a free-to-download app designed to help people find the best mobile deal. The fast-growing start-up, based in West Yorkshire, is the first app in the world to offer consumers personalised network recommendations based on price and signal strength in the areas where they live, work and spend their free time.
To date, yboo has made more than 40,000 successful deals between consumers and the right mobile deal based on price and network quality, comparing millions of offers from mobile operators. The ambitious technology company champions consumer rights and provides powerful big data insights to the mobile industry, shaping the future of mobile networks and changing the landscape for how consumers purchase mobile deals.
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